Leveraging the strength of commercial franchises, we work with women to develop scaleable businesses providing solutions to water and sanitation problems. We value women as the key to growth in these rural communities, and believe that with resources and mentorship, women are the solution to the water crisis.
We support the training and development of Maji Mamas to end the water crisis in our lifetime. Here's how.
Women are identified as prospective franchisees through peer-to-peer nomination and by referral from existing Maji Mamas. Prospective franchisees receive support in market research and in securing 3-4 contracts to build water tanks in her community.
TRAINING AND business startup
With these contracts secured, Maji Mamas receive training in the production of Interlocking Stabilized Soil Blocks (ISSBs), building water tanks out of ISSBs, and the policies and procedures for running a Maji Mama business. Women also receive training to become Water and Health Educators to build grassroots marketing. Maji Mamas receive approximately 170 hours of initial training over the first two months and these trainings are facilitated by Mama Maji staff and subject matter experts.
Maji Mamas receive a microloan to cover the cost of the equipment to produce ISSBs and the labor to complete the first two contracts. We also provide weekly support for the first six months to ensure Maji Mamas continue to secure contracts and are compliant with Maji Mama policies and branding.
IMPACT AND EXPANSION
After the first period, Maji Mamas receive further training in building pit latrines to expand their product line. They continue receiving monthly mentorship to ensure their business thrives. All of these activities are carried out primarily in the community where the Maji Mama lives.
In the first year the Maji Mamas for a single franchise location are expected to build 50 tanks, three latrines, and train 2,500 community members on water and hygiene issues. Maji Mamas earn an average of 40,000 KES per year. This is 2.7 times the current annual income of most women.